Like most website owners, the primary purpose of your SEO strategy is to reach to the top of the first page on Google, Bing, and any other prominent search engine. After all, first page listings are the ultimate goal for SEO specialists and business owners alike. But, if your website is not performing quite as well as it should despite your best SEO efforts, it could be time to figure out what other factors may be holding you back from attaining the top ranks of search listings for your industry. There are a number of factors that hinder high search engine rankings, but here are the most important ones:
First, you need to know in which country or region your hosting site is located. Your hosting country must be located in the same country as your company in order to acquire maximum SEO. While remote hosting sites may appear more economical, the cheapest service is likely to be off-shore, and may be holding your website back from scaling the search engine ranks.
It is important for you to ensure that your URLs are structured in a clear manner in order to improve SEO. Odd characters, hyphens, or strings of numbers must be strictly avoided. URLs need to be one word or short phrase that is not only easy to type but is memorable as well.
While SEO will always be your top priority, when it comes to web content, make sure that it is written for your clients and not search engines. Text needs to be kept concise and to the point, with targeted keywords scattered naturally throughout each page.
Link structure is another important ranking factor to consider. In order to achieve higher SEO ranking, it is important for you to ensure that your site has a clear navigational system, and that all of your content pages are accurately linked. Site visitors should be provided with a route through the website that is clear to follow, thereby allowing them to find information they are looking for. Moreover, you need to ensure that the route is directed toward your goal activity.
Bounce rate is another vital consideration as far as the top SEO ranking factors are concerned. If search engines find out that no visitors spend a long time on your website, it may be a factor that eventually affects your search engine ranking. Therefore, you must ensure that your site appears engaging to visitors by hiring the services of a web developer who can help you to implement new features and applications, such as quizzes, video, games, sign-up pages, and competitions that will force the visitors to stay on your website for a considerable amount of time.
When it comes to achieving high search engine ranking and improving search engine visibility, make sure to incorporate these suggestions in your SEO plan or strategy in order to achieve desired results. You need to be able to conduct in-depth research to be able to find the most suitable strategy for your site.